Pet Planet
New e-commerce build + Meta and Google Ads. First quarter outperformed the prior year by 38%.
- Website
- Digital Marketing
The brief
A regional pet supply shop with eight years of brand equity, a 14k-strong email list, and an e-commerce platform that hadn't shipped an order in 11 days. The fix had to land before the holiday quarter.
The approach
- 01
Migrated the storefront from a discontinued platform to a hand-coded headless build, preserving every product URL and review.
- 02
Built a fast, indexable category architecture so 1,200 SKUs were crawlable in a single sitemap pass.
- 03
Stood up a Meta + Google Ads pair tuned for repeat purchase, not first-touch — ROAS optimized, not CTR.
- 04
Wired Klaviyo flows for the 14k-list: post-purchase, browse-abandon, win-back. Email became 22% of revenue.
The receipt
What changed.
“We launched on a Tuesday. By Friday the staff was asking how to slow it down so they could pack orders.”
What we'd do differently
Email turned out to be the lever. We'd have started flow rebuilds during the migration freeze, not after.
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