The Sauce Fix
A custom direct-to-consumer storefront for a maker who grows, ferments, and bottles every batch by hand — built to sell out drops and grow the list between them.
- Website
- E-commerce
The brief
A small-batch sauce maker in Iowa who grows their own peppers and bottles only one or two batches a year. The product was the easy part — the brief was to build a storefront that could handle a limited drop, take orders cleanly, and keep fans warm during the long stretches when nothing's in stock.
The approach
- 01
Built a fast custom storefront from scratch — product pages, cart, and checkout tuned for a single-maker shop rather than a bloated platform template.
- 02
Designed the experience around the drop model: a clear in-stock / sold-out state, and an email capture for 'join the list for the next batch' front and center.
- 03
Leaned the design into the brand — the hand-illustrated flame-and-skull identity carried through the site instead of a generic e-commerce theme.
- 04
Set up the basics for direct-to-consumer ordering and shipping so the maker can run the whole thing without an agency in the loop.
The receipt
What changed.
What we'd do differently
The drop model rewards anticipation. Next iteration we'd build a proper notify-when-live flow so the list converts the moment a batch goes up, not a day later.
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