01
Web crawl
Make every page discoverable, fast, and structured. The basics AI scrapers prioritize.
Service · 01
Search just changed.
Most haven't noticed.
Be the answer, not the result.
Customers are asking ChatGPT, Gemini, and Perplexity who to call. Most St. Louis businesses aren't in the answer. We fix that.
63%
Searches answered by AI
Share of US searches that surface an AI answer in 2026 (up from 8% in 2024).
3.2×
AI mentions in 90 days
Average citation lift across our St. Louis client cohort.
82%
Local businesses invisible
Share of St. Louis SMBs with zero AI search presence today.
FIG. 01 — A LOCAL HVAC RECOMMENDATION FROM PERPLEXITY · APRIL 2026
What changed
Same question. Different web.
Five years ago, customers got 10 blue links and chose. Today, they get one paragraph and one citation. The work to be that one citation is different work.
2018 — Google
- 10 organic results
- Customer clicks 1–3 of them
- Decisions made on your site
- SEO was about ranking
2026 — AI Answer
- 1 paragraph answer
- 1–3 cited sources, named
- Decisions made before clicking
- Visibility is about being the citation
The answer layer
How AI engines build an answer.
Five stages, each addressable. We work all five.
02
Schema
LocalBusiness, Service, Review, FAQ — the structured data that tells AI exactly who you are.
03
Citations
Consistent NAP across the directories AI weighs heaviest. Quality, not volume.
04
Profile
Google Business Profile rebuilt as a primary source — the GBP is now half the answer.
05
Output
We monitor AI results monthly. When you're cited, we know. When you're not, we fix it.
Field reports
Three from the last 90 days.
Names changed. Numbers real.
Independent HVAC contractor, 12 employees.
Pre-engagement: 0 mentions across ChatGPT, Gemini, Perplexity. 90 days in: cited by name in 8 of 12 category queries. Phone calls up ~40%. Owner: 'ChatGPT is now our second-best lead source.'
Estate-planning attorney, solo practice.
Pre: cited by Gemini once for an obscure long-tail query. Post: top recommendation in Perplexity for 'best estate attorney clayton mo' and three adjacent queries. Three new client engagements directly attributed.
Independent restaurant, 4-year-old, 8 staff.
ChatGPT was naming a defunct competitor for 'best new american soulard'. Cleaned schema, rebuilt GBP, repositioned content. ChatGPT now cites the restaurant by name and quotes the menu accurately.
Read also
Local SEO is the foundation AI builds on.
AI engines lean on Google Business Profile, citations, and structured local data. Get that right first — then layer AI optimization on top.
See Local SEOReady to be the answer
Run your business through AI.
We'll show you exactly what ChatGPT, Gemini, and Perplexity say about you today — and what to fix first. Free, no commitment.