01 What we collect
We collect only what we need to do the work and stay in touch. That includes things you give us directly — your name, email, phone, and the messages you send through the contact form — and automatic technical information from your visit, such as browser and device information, IP address, referrer, and pages viewed. Hosting, advertising measurement, and fraud-prevention services process technical information as described below.
If you become a client, we collect business details required to do the work (Google Business Profile access, analytics access, ad-account access, and any business data you provide for content or strategy). We treat that information as confidential.
02 How we use it
We use the information you give us to respond to inquiries, provide services, and improve the work we deliver. For prospective clients, that means we may follow up about a request, send a proposal, or share an audit summary. For active clients, we use business information solely to deliver agreed-upon services.
We don't sell your information, and we don't hand your contact details to anyone else for their own marketing. One nuance worth stating plainly: the advertising tags described under Cookies and analytics do send limited technical data — page views, and the fact that a form was submitted — to Google and OpenAI so we can measure our own ads.
03 How we store it
We use established hosting providers (Vercel, AWS) for site infrastructure, and standard tools (Google Workspace, encrypted password managers) for our internal records. Access to client information is limited to people doing the work.
We retain inquiry records for up to 24 months. Active client data is retained for the duration of the engagement and a reasonable period thereafter for tax and legal purposes.
05 Website and inquiry diagnostics
On our website-design page, we record limited visit and form-progress events to understand whether people can find and complete an inquiry. These include the page version, a temporary identifier stored for the browser tab, a mobile or desktop category, whether the visit includes paid-ad attribution, and form errors or successful acceptance. These diagnostic events do not contain the information you type, full URLs, or advertising click IDs. We respect browser Do Not Track and Global Privacy Control signals for this optional progress measurement.
Our hosting logs also record inquiry delivery attempts, random receipt identifiers and our email provider’s message identifiers. These help us investigate failed or delayed messages. Provider acceptance does not by itself mean a message reached our inbox. The information you submit is handled separately as described above.
06 Advertising fraud prevention
We use ClickCease by CHEQ to help identify automated or invalid traffic and protect our advertising budget. Its website tag processes technical visit information, such as IP address, browser and device information, visited pages, referrers, and advertising click information, to detect suspicious activity. It may use cookies or similar identifiers for this purpose.
This fraud-prevention tag operates separately from our advertising measurement tags. We do not explicitly send contact-form names, email addresses, phone numbers, or messages to ClickCease. Session recording is not enabled as part of this integration.
07 Your rights
You can ask us, at any time, to show you the information we have about you, correct it, or delete it. Email hello@rivercitydigitalco.com. We'll get back the same day in most cases, and we'll act on the request within 30 days.
08 Third parties we work with
We use a small set of third-party services to do our work: Google (Workspace, Search Console, Business Profile, Google Ads), OpenAI (ChatGPT Ads measurement), ClickCease / CHEQ (advertising fraud prevention), Microsoft / Bing (Webmaster Tools), Meta (Business Manager, when running campaigns), AWS / Vercel / Resend (hosting, DNS, transactional email). Each has its own privacy policy. We share the minimum information required for the service to function.
09 Changes to this policy
If we make material changes to this policy, we'll update the date above and post a brief note about what changed. Minor edits (typos, clarifications) don't reset that date.
10 Contact
Privacy questions: hello@rivercitydigitalco.com · River City Digital Co., St. Louis, Missouri.