Lovely Nails
Page 4 to Page 1 in 90 days. Now cited by ChatGPT and Perplexity for the category.
- Website
- Local SEO
- AI Search
The brief
A second-generation salon in a saturated category. Five well-funded competitors, a shared shopping center, identical service menus. The owner wanted to stop competing on price.
The approach
- 01
Rewrote the entire site as a series of editorial answer pages — 'what is gel-x', 'what's the difference between dip and acrylic' — each engineered to be the citation an AI engine would pick.
- 02
Built FAQPage schema on every service page with answer bodies tuned for retrieval, not keyword density.
- 03
Earned three local citations in the first month: a Riverfront Times feature, a Webster–Kirkwood Times Q&A, and a SLU student-led blog post.
- 04
Ran a parallel local SEO play: GBP rebuild, 30 fresh photos, weekly post cadence, citation cleanup across 47 directories.
The receipt
What changed.
“A customer came in asking for our gel-x because ChatGPT recommended us. We didn't even know that was possible.”
What we'd do differently
The citation work was the unlock. Rankings followed; we'd have prioritized that earlier on prior projects.
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