Mend Health
A custom site for a solo chiropractic and soft tissue practice — a page per service, six service-area pages, and booking from anywhere on the site.
- Website
- Local SEO
The brief
A solo practice run by a chiropractor who spent close to a decade doing clinical massage before earning the DC. That combination is the whole value proposition, and it doesn't fit the standard chiropractic-site mould — neither does a direct-pay model where you book time rather than a procedure. The brief: a site that explains both before somebody books, and that shows up in the specific suburbs the practice draws from.
The approach
- 01
Built the service architecture around what's actually sold — soft tissue therapy and chiropractic care each get their own page, under an overview that explains why they're offered together.
- 02
Gave the direct-pay model a Pricing page of its own. "You book time, not a procedure" is a real differentiator, but only if a visitor hits it before the booking form.
- 03
Wrote a service-area page per town — Kirkwood, Clayton, Frontenac, Ladue, Webster Groves, Des Peres — rather than one page listing all six.
- 04
Structured the blog by condition instead of by date: TMJ, upper cross syndrome, head-forward posture, psoas and lower back, desk-work injuries. People search the symptom, not the treatment.
- 05
Put booking one click from every page, with the contact form doubling as the booking path so there's no second system to maintain.
The receipt
What changed.
What we'd do differently
A condition-led blog only compounds if it keeps getting written. We'd agree a realistic cadence up front — even one post a month — rather than launching with five and letting it go quiet.
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