Lucky Puppy Custom Cuts
Rebuilt a slow, template-driven site into a fast custom storefront. Phone calls up 60% in the first month.
- Website
- Local SEO
The brief
Two locations, fully booked at one and half-empty at the other. The owner suspected the website but couldn't prove it. We agreed: ship a real site, then ask the question again in 60 days.
The approach
- 01
Replaced the templated booking widget with a hand-coded slot picker that lets visitors filter by groomer and service in one page.
- 02
Built a dedicated landing block per location with neighborhood-specific copy, parking notes, and street-level photos shot from across the street.
- 03
Rebuilt schema from scratch: LocalBusiness with two areaServed entries, Service entries per groom type, and Review pull from Google.
- 04
Compressed the bundle: removed three jQuery plugins, swapped a 1.4MB hero JPG for a 80KB WebP, eliminated render-blocking CSS.
The receipt
What changed.
“Both locations are booked two weeks out now. I stopped hearing 'I tried calling but it went to voicemail.'”
What we'd do differently
We'd shoot the storefront photography differently — afternoon, not morning. The morning light flattened the brick. Live and learn.
Let's build something
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